Face of the Marathon / Adidas

2012 as a Client Service Director at HEIMAT, Berlin

During the Berlin marathon in 2011, we brought to life a very unique project for adidas. Fifteen contestants ran the race with customized face cams. They filmed themselves throughout the full distance of 42,195 kilometers. The whole experience was streamed live to the world. Everyone could witness the runners’ different conditions from unimaginable pain to outbursts of joy.