Never a stranger
It’s apparent the world is getting used to staying in strangers’ homes. At the heart of this campaign is Ellie, who in a letter to her Airbnb host lays out the emotional journey of her travels, from addressing her friends’ concerns about her staying with strangers, to the delight she experienced throughout her travels across the globe, making friends and embracing the local culture along the way – feeling a true sense of belonging no matter where she goes.
AGENCY – TBWA\CHIAT\DAY
German adaptation: HEIMAT