In 2019 I was asked to manage Mercedes-Benz’s most important market: Germany, at their creative lead agency antoni (acquired by Omnicom in 2021).

Role

• Leading a cross-functional agency team to develop and distribute car launch and car line campaigns across all channels for German and partly European markets

• Strategic activation initiatives & special content creation, sales & performance communication

• Creating synergies between European markets and Mercedes-Benz Germany in means of advertising

• Tactical campaigns & initiatives to promote specific MBD products