2017 HEIMAT Berlin (part of the TBWA / Omnicom Network) won automotive client OPEL to develop and handle their entire Always-on communication. Together with my two co-founders, I built a team of 75 digital experts in less than 4 months and we ran our own agency HEIMAT Drive.

Role:

• Platforms: development and handling of Opel’s entire website ecosystem globally

• Socials: together with over 30 teammates we took care of all international social media channels, such as IG, FB, YT, and personal branding for CMO Tina Müller

• Data: Always-on relies heavily on data. Our team monitored the global trends and discussions to turn them into communication

Achievements

• Setting the foundation for the digital transformation of HEIMAT

• Extremely fast team recruitment and onboarding on a large scale

• Making disciplines like data and social media accessible to all HEIMAT’s clients