“Can you transform catalog seller OTTO into an E-Commerce platform brand?” Over the course of 3 years, I led the dedicated team at Heimat to achieve this major goal. We put fashion at the heart of the communication strategy and started the campaign “Found on Otto.de” in 2013. Today OTTO is the second largest E-Commerce seller in DACH after Amazon.

Role

• Client Service Director & Unit Lead at HEIMAT, Berlin 2011-2016